Save time and money by making changes early rather than in final development.

Defend your design decisions with customer feedback.

Better depict the intent of your final design.

Doing so could undermine your credibility and capacity to defend your design.Ĭommunicating and justifying the value, look, and feel of your product to stakeholders can be a challenge. Would you ever walk into a stakeholder meeting to present your concept without first getting customer feedback? Hopefully not. Generally, the prototype is used to evaluate a new product or concept design for its usefulness in the real world.Īdditionally, the main motive behind a prototype is to validate the design with your target market by collecting feedback that will guide you during product development. What is a prototype?īy definition, a prototype is an early sample, model, or release of a product built for the purpose of testing a concept or process.

Before we get into uncovering the best prototyping tools for you and your business, let’s unpack what a prototype is and the value they provide. To evaluate whether a product or concept, in fact, solves a real-world problem, building a working model-or prototype-can provide the evidence you need to support development. The journey to building a product that fits your target market, establishes customer-centricity, and fills a specific need for users can be long, complex, and iterative. For some, failure isn’t an option, but for designers, it’s just part of the process.

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